Accelerate. Adapt. Acheive.

KT2 Consultants brings 25+ years of expertise in marketing, sales and operational excellence, serving as a trusted partner in corporate innovation, product launch and growth strategies.

70% to 90% of innovations fail. It does’t have to be that way.

  • Misaligned Strategy

    Corporate innovation fails when companies lack a well-defined strategy that aligns innovation with company objectives and competitive advantages.

    The Consequence: Siloed efforts, wasted resources, insufficient funding and shelved products.

  • Fear of Failure

    85% of executives cite fear of failure as a major obstacle to innovation. When cultural barriers discourage risk-taking, companies stifle innovation.

    The Consequence: Employees stop proposing bold ideas or experimenting with new approaches.

  • Insufficient Understanding of Customer Needs

    Impressive or not, technology solutions require market fit. Despite this truth, many companies continue to develop products or services without deeply understanding the real needs, pain points, or behaviors of their target customers.

    The Consequence: Poor market adoption and wasted investment.

  • Slow Decision-Making and Bureaucracy

    Large organizations often suffer from complex approval processes and excessive bureaucracy, which can dramatically slow down the pace of innovation.

    The Consequence: Promising ideas lose momentum and market opportunities are missed.

Our Services

  • Self-Guided Innovation Strategy

    Access a library of self-guided workflows to drive product launch and go-to-market strategies for your industry.

  • Strategize & Launch with an Expert

    Work directly with an expert to develop and launch an integrated marketing strategy for your product, idea or latest innovation.

Schedule a complimentary consultation

Learn how KT2 Consultants can help your team avoid common causes for failure and turn your ideas into market-ready products that drive net new business growth for your corporation.

About KT2

Peaks and valleys - we all go through them in life and in business. It’s how we adapt, learn and consistently show up that separates the winners from those who fall flat.

KT2 Consultants was founded by Kendall Romine Hottle, a Stanford NCAA Soccer Champion and former professional athlete for the Seattle Reign. Kendall is a team leader with 10+ years working in venture capital and corporate innovation. Romine is well versed in overcoming adversity and understands what it takes to personally and professionally turn problems into solutions. She brings structure, determination and passion to KT2, finding the most joy in helping her clients develop and deliver innovative marketing strategies that work.

As technology advances rapidly, we stand committed to continuous learning as we embrace the dynamic landscape that AI brings to the business world today. Best in practice means staying ahead of the curve, and our team understands what it takes to help your team evolve and deliver products that advance your company’s strategic vision and goals.

We look forward to the opportunity to drive strategy and operational excellence and partner with your team.